Recession. An over used word, eh? Devoid of much meaning after the 1,000th time you’ve heard it. The issue is, in between all the shock news stories it gives rolling news stations and all those numbers on screens in Wall Street rolling to nought there are actually real jobs just disappearing from markets. Especially the obvious ones. What your Connexions advisor won’t tell you is that the first jobs to go from the media industries are the ones you’re most likely to know about. The journalists, the TV hosts and most scarily, the artists themselves. Most of us are a bit scared of the idea that when we get to the point of looking to support our wives and kids in jobs in industries of any interest, none will actually exist. So Same Teens went looking for some Career Opportunities.

 

We came across some people who do those things you’ve never even heard of and asked them, what exactly do you do? And over the next few weeks, we’ll be delivering you our findings. On a serious note, it is mainly, and also very sourly, the UK music industry market which is shrinking, due to rising levels of piracy and our live scene being slowly destroyed due to bureaucratic and police regulations. But that’s a different Burning Issue, for a different time. Europe (especially France and Italy), Japan and America (mainly due to its enormity) are still in high-ish times. So if you’re currently thinking careers, let us inform you, and maybe consider spreading your wings overseas…

Jon Lawrence – Wasted Youth PR

Wasted Youth is a music PR company in London who currently represent bands such as The Answering Machine, The Futureheads, Keane, Mumford & Sons and Scouting for Girls. It’s the job of music PR companies to get the bands they work with features in magazines and appearances on the TV shows that we watch.

 

 

How would you describe your job in twenty words or less?

Less glamorous than you might imagine. It’s generally very hard work, but the rewards are always worth it.

How long have you been working in your current job?

I’ve been in my current job for 4 years.

What was your first ‘big break’?

Being offered this job! Music PR can be very competitive to get into, but if you put in the effort and show passion and commitment, you will eventually get the opportunity.

What was your ambition when you were younger?

To be a footballer, but I was too short and passive. Then it was to be in a band, but I wasn’t talented enough. After that I wanted to be a music journalist, but settled on being a PR.

 

What’s the most Rock’n’Roll thing about your job?

The bands, obviously.

 

What advice would you give to students who are looking to get a career in your line of work?

Never think you can bypass lots of work experience. Work experience is essential to understand how it all works, and the more keen you are, the better you will look to prospective employers.

What has been the most memorable thing is your career?

Seeing Scouting for Girls go from playing unsigned gigs in Camden, to selling a million records. Rare, but all the more exciting for it. Or Mumford and Sons owning the stage in Mumbai.

When are you going to get a proper job?

When people stop buying music and expect to get it all for free. Oh…

MySpace: http://www.myspace.com/wastedyouthpr

Roland Hill – Once Upon A Time Records

How would you describe your job in twenty words or less?

I consult for new and established musicians helping them out with their marketing and promotion. I also have my own record label, publishing and management company called Once Upon A Time.

How long have you been working in your current job?

15 years in the music business but only one year working for myself.

What was your first ‘big break’?

Doing work experience at Island Records in the mid-90’s. It was actually only a small break but it was my foot in the door and lead on to bigger and better things. Everyone has to start somewhere.

What was your ambition when you were younger?

I wanted to be a professional cricketer or cricket commentator.

What’s the most Rock’n’Roll thing about your job?

I actually don’t think my job is really that rock n roll but I guess it’s hanging out with and having access to famous musicians in a way that people who don’t work in music can never have.

What advice would you give to students who are looking to get a career in your line of work?

Make sure you have a really strong understanding of music and the internet, like what the influential blogs and websites are, how music is spread through social networks and how your friends find new music etc. The future of discovering, marketing, promoting and selling music is digital.

 

What has been the most memorable thing is your career?

Probably being with U2 backstage at Madison Square Gardens in New York just as they were about to walk out on stage.

When are you going to get a proper job?

Never, I can’t do anything else.

MySpace: http://www.myspace.com/onceuponatimemusicuk

More Career Opportunities coming soon…

 

Words by Ciara Hill & Nicholas Burman, Same Teens

CLICK HERE to read the latest from Same Teens

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