Despite the fact that the game isn’t even finished yet, and was only unveiled 24 short hours ago, the teaser trailer for Techland’s upcoming Dead Island has already become something of an internet phenomenon. It’s been a ‘Top Trending’ topic on Twitter ever since its debut, and has been publicly discussed by the likes of Simon Pegg, Graham Linehan and Ice-T. It has earned the kind of attention that videogame trailers don’t traditionally get – but this unnerving mini-masterpiece more than deserves the interest. If you’ve missed it, you can view it in full below.

Dead Island is due for release on Playstation 3, Xbox 360 and PC later this year.

Watch the amazing Dead Island trailer here:

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