Last night, in an industrial site built way back in the 1960’s (and adjacent to the Soho district of central London) Sony hosted the launch event for next week’s anticipated PS3 exclusive Motorstorm Apocalypse. Decking the derelict space out with fluorescent siren lights, wire fencing, dry ice and rib-shaking dub-step tunes (provided by the ever-present DJ) the venue looked like something straight out of a Mad Max movie; featuring ushers dressed as post-apocalyptic security guards who patrolled the venue with bulldogs, a shrieking madman of a host MC, and plentiful (context sensitive) bursts of strobe lighting. If it wasn’t for the innumerable HD TV screens and ever-presence of attractive women serving Red Bull cocktails, it would be easy to mistake it for a film set.
The event primarily focused on a showdown between staff writers, site editors and readers from some of the UK’s most popular gaming sites, including IGN, FHM, and Gamesradar; as well as a handful of zavvi’s friends from the estimable palace of Eurogamer. After some knife-edge final heats that incorporated some grizzled Speedway racers – who revved their engines and burned up their tyres behind each contestant in an attempt to put them off the task at hand – the event eventually saw FHM secure the top prize – which consisted of a trip to this year’s E3 event in Los Angeles, and a Sony Bravia 3D TV.
Our own hands-on time with Motorstorm Apocalypse suggested that the franchise has taken a few wise (and shrewd) cues from the underrated (and sadly underplayed) likes of 2010’s Split Second: Velocity, but none of those nods were flippant or self conscious; and all of them seemed to point towards a game that might just be the pinnacle of an already (thoroughly) excellent series. Keep an eye out for our full review of Motorstorm Apocalypse, which is due very early next week.
Watch the Motorstorm Apocalypse trailer here: