zavvi.com are delighted to work with Trekstock , a charity that raises funds to support young people with cancer.
Trekstock aim to grow awareness of cancer amongst a youth demographic and zavvi.com are proud to offer our support and resource.
Dominic Starkey, Head of Channel Marketing at zavvi.com plans to roll out activity across zavvi.com site and marketing activity in order to help raise funds.
He said: “zavvi.com is an online entertainment site dedicated to delivering great products to young people and is always looking to support dynamic and forward thinking partners and Trekstock certainly fits into that criteria.
Over the coming months we will be pulling out all the stops to help raise awareness of the charity amongst our existing customers and using the power of our brand to reach out to fans in the film, music and gaming sectors on Trekstock’s behalf.
The work carried out by Trekstock is of enormous importance and every penny we can raise will make a difference to the lives of young people affected by cancer.” Trekstock, the British charity supporting teenagers with cancer by raising money through music and fashion, is delighted to be holding an official launch party on 17th March 2010 to celebrate becoming a registered charity.
The evening will officially begin in London’s No 11 Downing Street with some very special guests and live performances from Goldheart Assembly and Rox and will then move onto an exclusive location in Soho, where guests will be invited into both an indoor music festival and fashion party from some very famous names! The launch involves some very
special guests and as well as celebrating Trekstock’s official charity status, will include:
- an announcement of a high profile patron from the music world;
- celebration of the launch of own-fashion brand ‘Trekstock Loves’, which goes
on sale in Browns Focus in early March, and;
- unveiling of an exciting new partnership with a major UK charity.
From Trekstock’s small beginnings as an inspirational idea by founder Sophie Epstone in 2006, the official launch will cement its credibility as a charity which has successfully managed – through affiliations with music and fashion – to provide a platform to reach and educate young people and raise money for a very worthwhile cause. Trekstock is a Registered Charity, Number 1132421
The Charity’s success is an inspirational template of how to market to teenagers; traditionally a hard to reach age group. It is a warm and inviting brand, conveying a positive message that celebrities all over the world have been proud to support it since its humble beginnings.
In the last four years the Trekstock brand has gained invaluable celebrity support from artists and celebrities such as Beth Ditto, Mark Ronson, Katy Perry, Bloc Party, Mischa Barton, Noel Gallagher, Chase Crawford, Jason Mraz, Kings of Leon, Agyness Deyn, The Klaxons, Band of Horses, Jack & Kelly Osbourne, Kate Nash, Carl Barat, Bat for Lashes, Russell Brand, Razorlight, The Mighty Boosh, The Horrors , Radio 1′s Chris Moyles, Zane Lowe and Nihal, Kimberly Stewart,
Sadie Frost, Jimmy Carr, Johnny Vegas, The Mystery Jets, Alan Carr, even Maggie Darling!
In addition Trekstock has garnered support from the UK’s most established media in the UK, from Vogue to NME.
Trekstock’s new and to be announced charity partner has recognised the Trekstock charity’s potential to reach young people, to educate them and make them aware of issues that unfortunately can be so vital in their lives, yet in a cool way that they can relate to.
The sad news is that every two minutes in the UK, someone is told that they have cancer. The good news is survival rates are improving and early detection through research is achieving incredible results.
Please visit the Trekstock.com website to find out more, donate and buy exclusive Trekstock merchandise.
