Starring Gael Garcia Bernal (Amores Perros, Y Tu Mama Tambien), this is the inspiring, Oscar-nominated true story of the advertising executives who fought a dictator with an advertising campaign. Chile, 1988. International pressure forces dictator General Pinochet to call for a referendum on his presidency. Brash young advertising executive Rene Saavedra (Bernal) spearheads the opposition campaign, but after years of 'disappearances' and threats to himself and his colleagues, can they really win the election using happiness? NO is the concluding part of highly acclaimed director Pablo Larrain's Pinochet trilogy following on from Tony Manero and Post Mortem.
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