Four years isn’t a particularly long time by any stretch of the imagination, and in the four years since it was founded by Sophie Epstone prior to a charity trek up Mount Everest in 2006, Trekstock has managed to progress from idealized pipe-dream to the corridors of Downing Street.
Trekstock is now a fully registered charity, and celebrations of this event began on Wednesday March 17th at Number 11, with the likes of Alistair and Maggie Darling, Henry Holland, Lola Lennox and Gordon Richardson all in attendance. Renaissance man of the moment Mark Ronson was also announced as the charity’s first patron, and two hotly-tipped upcoming acts – alt.pop six-piece Goldheart Assembly and soul singer-songwriter Rox – both performed rapturously received live sets.
Guests were then taken (on a snazzy red Trekstock coach, no less) to Soho’s Green Carnation, for the official after party that was sponsored by zavvi.com. The venue, a delectable high-brow setting inspired by the life and times of Oscar Wilde, played host to a miniature indoor music festival, with Goldheart Assembly returning for another performance, this time tailed by a set from the otherworldly, experimental electronica outfit Portasound.
Upstairs was the backdrop for a high-end fashion party to celebrate Trekstock’s very own fashion venture, a collaboration between the charity and designers such as James Long, Henry Holland, Ksubi, LPBG, Maria Francesca Pepe, PPQ and Richard Nicoll. The collection (emblazoned ‘Trekstock Loves’) has now launched, and can be found at all branches of renowned fashion landmark Browns Focus.
This blend of fashion and music is Trekstock’s Trekstock in trade (sorry) but as with everything the charity partakes in, all of the proceeds from the clothing line will be donated to Cancer Research UK’s research into cancers that affect young children and teenagers. In its relentless pursuit of raising cancer awareness amongst teenagers, the charity has effortlessly garnered the support of celebrities and public figures too numerous to mention, and zavvi.com plans to spend the next few months doing everything it can to assist the charity in deservedly going from strength to strength.
The zavvi and Trekstock launch party competition winner was also in attendance on the night. Keep your eyes peeled for more zavvi and Trekstock competitions coming soon…!
To find out more about the charity, to donate or to buy some exclusive Trekstock merchandise, please visit the official site at www.trekstock.com.
Check out all the photos from the night on the zavvi Facebook page!
See what everyone had to say about the night here…