Maximise your mobile multi-tasking potential with Motoblur and become social with all the networking apps you'll ever need.

Transform it from an agile and portable mobile to a desktop hands-free media player. Powered by Android, you can organize and manage all your favourite feeds and content thanks to the intuitive UI. Update your status' across multiple platforms at the click of a button and send your status to Facebook, MySpace and Twitter.

For those on the social edge, BACKFLIP with MOTOBLUR offers a new way to view your favorite content. With a reverse-flip design, BACKFLIP transforms into an entertainment powerhouse on a clear 3.1” hi-res screen. In table-top mode, watch your favorite YouTube sensation, reminisce through last night’s photos or lay back, relax and enjoy the show. Scroll quickly and easily through menus and features with BACKTRACK, a touch panel located behind the home screen, offering you an unobstructed view of Web, texts, e-mails and news feeds. From back to front BACKFLIP puts your life in a new perspective.

Gain access to the Android Market and down up to 18,000 different applications or widgets to turn the Backflip into a portable media hub. A 5 megapixel camera allows you to take crisp and sharp photos of all your precious moments. GPS, WiFi, Bluetooth and more allow you to remain connect to all your online content while on the move. Complete control at your fingertips.