Start your building journey with Zavvi UK’s wide range of LEGO sets and figures. These are essential items for upcoming and experienced creators of all ages (kids and adults alike), featuring a huge selection of themes and popular franchises.
The First Brick
Founded in 1932 by Ole Kirk Christiansen (a carpenter who made wooden toys), The LEGO Group is a Danish company that specialises in crafting products of varying complexity. Since its humble beginnings, the brand has become a household name, impacting all corners of pop culture.
In 1947, the first plastic-based products were manufactured by the company, and this was followed thereafter by the ‘Automatic Binding Bricks’, which drew inspiration from the interlocking bricks produced by a small toy store called Kiddicraft. Abandoning the traditional materials, which were said to be unhygienic, LEGO placed an emphasis on quality and safety.
After the perfection of the modern brick design — a universal design that is compatible with all subsequent versions — they expanded their product line with DUPLO. These bricks are oversized, ensuring that younger children (between the ages of 1 ½ to 5 years) are less likely to swallow the pieces. They also have the added bonus of being easier to handle and compatible with traditionally proportioned bricks.
Are you ready to fill your toy chest? Browse our LEGO sets today, and discover the most competitive deals available online. If you know someone who has a creative side, these are the best gifts for any occasion — birthdays and Christmases included.
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