G.I. Joe

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G.I. Joe Merchandise

‘He'll fight for freedom wherever there is trouble... G.I. Joe is there!’

Take to the land and air with Zavvi UK’s wide range of G.I. Joe merchandise, bringing you the best real American heroes Hasbro has to offer.

For fans of this classic franchise, there has never been a better time to join the Joes. With such affordable prices, you can build an efficient team of the best soldiers the world has to offer - Cobra Commander won’t stand a chance.

The Real American Heroes

Created in 1964, the popular G.I. Joe brand is a line of action figures owned and produced by the toy company Hasbro. It centres around the ongoing conflict between the heroic G.I. Joe team and the terrorist organisation Cobra Command, with the villainous Cobra Commander constantly trying to take over the world.

The G.I. Joe brand is considered the first to pioneer to concept of action figures and has since gone on to become a prolific multi-media franchise.

In 1982, the new G.I. Joe product line launched alongside an animated television mini-series and an ongoing comic book. This was an innovative tactic that set the precedent for toy marketing.

Since the release of the first animated series, A Real American Hero, the franchise has spawn various films and TV series, including the live-action blockbusters The Rise of Cobra and Retaliation.

Gear Up

In our line-up of G.I Joe merchandise, you will find a mix of Blu-rays, DVDs, and action figures - amongst other great products.

Discover your favourite characters: Snake Eyes, Storm Shadow, the Baroness, Scarlett, Duke, Destro, Cobra Commander, Roadblock, Lady Jaye, Flint, and many more...

If you’re looking for gifts for a G.I. Joe fan, our G.I. Joe merchandise page is the place to be. Stay tuned to ensure you don’t miss out on all the latest releases.

Knowing is half the battle!